How Myntra’s focus on customers, early adoption of innovation, and commitment to sustainability is helping it grow

How does a business supplying offerings from over 9700 international and home grown brands bring delight to fashion-forward customers across the world’s seventh-largest country?

Vice President of Sourcing at Myntra, Shirish Srivastava, explains to Business Enquirer, how Myntra’s cutting-edge technology and business ethos have supported the brand in answering that question. A fashion graduate of India’s National Institute of Fashion Designing, Shirish has experienced supply chain management across a plethora of major fashion brands, including Esprit, adidas and Puma.

The year 2023, saw Myntra add 75mn new users to the platform and witness 60mn monthly active users, a number that continues to grow. At this humongous scale of
operation, Myntra has become a go-to destination for the fashion forward shoppers in the country for their needs in the lifestyle space, particularly for fashion, beauty and
home.