Working in the gaming industry is many a teenager’s idea of heaven but it’s not quite as simple as it looks. In an industry sprawling across the globe there are a daunting number of regulations with which to comply and customers to satisfy at a time of constant technological change. Steve Degiorgio, Director of Gaming Revenue, Nordics and Baltics, at Entain Group, one of the world’s largest sports betting and gaming groups, has the enviable but also challenging task of driving long-term growth in a successful business in these regions but also into other markets.

He describes himself as a person who’s very passionate about delivering a successful result to both the business and its clients alike. He began his career in online gaming, just shy of 15 years ago but his roots in the industry lie within the glitzy world of VIP management, where as a VIP host, his role was to build strong, long-lasting relationships with customers. The landscape of course back then was an entirely different one.

No less interesting than today, but different. He then moved over to player retention as a whole aiming to apply that same knowledge and experience gained within VIP to the entire player base, both of which he says were fantastic experiences spanning quite a few years. He currently works on the commercial side of the business and is involved with revenue and third-party partnerships.