Welcome to the December 2024 Edition of Business Enquirer – Issue 132!

As we close out an eventful year, this issue brings a vibrant mix of stories showcasing innovation, leadership, and global impact. On our front cover, we feature the groundbreaking partnership between UFC and IBM, redefining the future of sports-tech. The collaboration leverages cutting-edge AI and analytics to enhance fighter performance, fan engagement, and operational efficiency—setting a new standard for how technology intersects with the sports industry.

MAKINEN: Redefining Marine Interior Expertise
The cruise industry’s demand for high-quality, functional, and aesthetically pleasing interiors continues to rise, and Finnish company MAKINEN has been at the forefront of delivering excellence since 1993. Specializing in turnkey solutions for both newbuilds and refurbishments, MAKINEN also manufactures durable marine-grade furniture in-house.
Markus Makinen, one of the owners, reflects on their success:
“Precision, transparency, and long-term partnerships form the backbone of our company culture. For us, it’s not just about meeting deadlines; it’s about building trust by consistently delivering what we promise.”
With 50 employees across Finland, the USA, and China, MAKINEN has cemented its role in crafting interiors for some of the world’s largest and most prestigious cruise ships.

BUTEC: Driving Innovation and Sustainability Across Borders
From its origins in 1964 to becoming one of the largest regional conglomerates, BUTEC has delivered innovative and sustainable solutions across the Middle East and Africa. Spanning Engineering & Contracting (EPC), Electro-mechanical Solutions, Facility Services, and Utility Services, BUTEC’s commitment to ethical practices and high-quality execution remains unwavering.
Under the guidance of Fady Abou Jaoude, General Manager of BUTEC Utility Services and BUTEC South Africa, the company continues to lead in sectors like energy, water, and waste-to-energy projects. Their holistic approach combines strategic partnerships, advanced technologies, and an emphasis on nurturing talent to meet the region’s evolving demands.

Spotlight on UFC and IBM: A Knockout Partnership
In a transformative move, the Ultimate Fighting Championship (UFC) and IBM have partnered to bring advanced data analytics, AI, and cloud computing to the forefront of mixed martial arts.

Highlights include:

• Data-Driven Match Analysis: Real-time performance metrics like striking accuracy and endurance.
• Enhanced Fan Engagement: AI-powered tools for personalized content, real-time stats, and predictive insights.
• Streamlined Operations: Optimized logistics, ticketing, and streaming using IBM’s cloud infrastructure.

IBM’s AI platform, Watson, will also provide fighters with in-depth insights for training, flagging vulnerabilities, and suggesting opponent strategies. The UFC-IBM alliance reflects the growing intersection of sports and technology, setting the stage for the future of fan experiences and athlete performance.

Looking Ahead to 2025
This final issue of the year is filled with inspiration from industries that continue to adapt and innovate. From MAKINEN’s expertise in marine interiors to BUTEC’s role in sustainable development and the UFC’s leap into AI-driven sports, these stories exemplify the resilience and creativity shaping our future.
Here’s to a new year of growth, possibilities, and progress. Happy reading, and we’ll see you in 2025!