Sol de Janeiro is set to launch an immersive 360° Brazilian-inspired summer experience in collaboration with Outernet London, continuing its expansion into the UK market. The event, running from 28th September to 4th October, aims to capture the essence of a vibrant Brazilian summer. Named after the ‘Sun of January’ – when the sun reaches its highest point in Brazil – the activation will seek to bring the warmth and energy of peak summer to London. Visitors will be virtually transported to the iconic beaches of Rio de Janeiro, where the concept of Sol de Janeiro was born, using cutting-edge LED and immersive audio-visual technology.