Whilst the historic sport of golf has its heritage (dating back to the 15th Century), in Scotland, its
future is set to tee off in Norfolk, England.
Royal Norwich is working closely with the R & A (The Royal and Ancient Golf Club) to shift the
perception of golf from the “stuffy, retirement sport” of old, to an inclusive sport, open to all.
Opening on its new site just four years ago, Royal Norwich, now based in Weston Longville,
Norwich, is taking strides to shape the future of golf, using its facilities and ways of working as a
blueprint for the future of golf courses and their accompanying country clubs across the world.
Captaining the various projects at Royal Norwich is CEO John Kerr, who is ensuring the Club is
taking a philanthropic, sustainable, and inclusive approach to its development.