For Ferrari, the workshop has always been the beating heart of creation. It is where materials and colours are transformed by hand into the brilliance of speed, beauty and purpose that defines the marque.
The Fall/Winter 2025 campaign takes this philosophy further, with photographer Robin Galiegue reimagining the Maranello workshop as a futuristic laboratory. Set against a luminous white backdrop, the vision places Ferrari and its subjects firmly in the spotlight. An all-white Testarossa becomes the symbolic centrepiece, highlighting the workshop’s role as both an engine of innovation and a marker of identity.
Creative Director Rocco Iannone views Ferrari as a house in constant evolution. For him, the campaign and the runway show do not mirror one another but instead form complementary expressions of the brand’s ongoing narrative.
The duality of mechanics and humanity lies at the core of the season’s aesthetic. On the runway, models including Jeanne Cadieu, Elisabetta Dessy, Annemary Aderibigbe, Fernando Lindez, Badhiel Lony, Nyang Meng and Yu Qi embodied the garments as extensions of their own movement.
With its interplay between thought and action, Ferrari’s Fall/Winter 2025 campaign captures an intimate dialogue of style. It is a vision where innovation and artistry combine to redefine elegance through motion and design.