When you think “luxury,” your mind usually clicks to sleek sports cars—roaring engines, precise curves, premium leather. Parenthood, less so. But Aston Martin is rewriting that script. In a move that blends horsepower with stroller wheels, they’ve teamed up with baby travel experts egg® to launch the egg3® Aston Martin collection—a stroller line that drives high performance into high-chair chic.
Where Supercars Meet Baby Routines
The egg3® line isn’t a gimmick. It’s designed with the same obsessive detail that shows up in Aston’s DBX, F1 team colors, and Valour and Victor models. Quilted finishes that echo DBX707 interiors. Honeycomb wheel designs borrowed from Aston’s performance DNA. Even the leather trims are genuine—sourced from what Aston uses in its cars. One of the color palettes is a bold racing green with “lime” highlights—there’s also two shades of grey wrapped up in heritage herringbone fabrics, with one version accented in Bitter Chocolate leather and bronze trims. It’s stroller fashion that means business.
Stefano Saporetti, Aston Martin’s Brand Diversification Director, nailed it when he said: “This collaboration… extends the very essence of Aston Martin into a new chapter of our customers’ lives.” Because really, the goal isn’t just to push a stroller—it’s to deliver styling, function, and refinement—an Aston Martin experience for the family journey.
And egg®, founded by Andy Crane, embraced this as a natural evolution. According to Crane: “Our retailers and parents have often described the egg® as the Aston Martin of the stroller world… this partnership sets a new benchmark.”
Why It’s More Than Just a Pretty Pushchair
This line includes strollers, carrycots, and accessories built for comfort and aesthetics—not just one or the other. You’ll see features like smooth suspension, refined hard trims, silicone logos with raised detailing, and even graphic touches reminiscent of control dials in Aston interiors. Wheels that don’t just roll—they make a design statement. Fabric that breathes heritage and craftsmanship.
When You’ll Be Able to Buy In
The collection hits stores in Q4 2025, with pre-orders opening beforehand. There are three style choices, so whether you love bold green motorsport accents or vintage greys with leather details, there’s something for your taste. The debut happens at a major trade show in Cologne in September—think of it as the fashion week for strollers.
Final Thoughts
Luxury meets parenthood is a tricky balance—but this collaboration nails it. For parents who want their stroller to do more than just transport—those who want style, performance, craftsmanship—this is a stroller that doesn’t compromise. It’s not just about getting from A to B—it’s about the ride in between.