HG Construction has been confirmed as the main contractor on a £73 million purpose-built student accommodation (PBSA) scheme in Wembley, marking one of the largest student housing developments in the area and strengthening the company’s track record in high-rise residential delivery. The project will deliver a 609-bed PBSA scheme for developer YourTRIBE, and represents a continuation of the ongoing partnership between the contractor and its client.
Landmark Development Near Wembley Stadium
The Wembley student accommodation project — set within easy reach of Wembley Stadium and key transport links — comprises two high-rise towers of 19 and 27 storeys. The new scheme will not only provide significant bedspace for students but will also include around 15,000 sq ft of commercial amenity space at ground level, designed to support retail, community and service uses within the development.
The development has already progressed following a Gateway 2 planning approval, allowing works to commence on site with phased completion and delivery expected by summer 2028, aligning with academic intake cycles for the 2028–29 university year.
A Growing Collaborative Track Record
The Wembley contract marks the third PBSA collaboration between HG Construction and YourTRIBE, building on previous deliveries such as the Ilderton Road and Avonmouth Street student accommodation schemes in London. Both earlier schemes provided high-quality residential environments and were delivered on programme, underlining the effectiveness of the long-term partnership between client and contractor.
Adam Quinn, Chief Executive Officer at HG Construction, commented that the company is “pleased to be partnering with YourTRIBE on this striking new PBSA scheme in Wembley”, highlighting the importance of quality, collaboration and delivery certainty. Laurence Quail, Director of YourTRIBE, described the Wembley project as a “significant milestone” for the developer, representing the largest scheme to date in both scale and value.
Design and Delivery Focus
HG Construction will draw heavily on its self-delivery model to drive programme certainty and quality across this high-rise build. Key elements of the company’s delivery approach will include in-house management of the concrete frame, steel-framed structure (SFS), bathroom pods and drylining installation — methods that underpin efficiency and coordination on large-scale residential projects.
The Wembley accommodation is strategically positioned to tap into growing demand for purpose-built student housing in Greater London, where universities continue to attract both domestic and international enrolments, creating consistent pressure for high-quality living space near central campuses and transport hubs.
Wembley’s Strategic PBSA Role
Located in Brent’s evolving urban landscape, the Wembley PBSA scheme also aligns with wider trends in student accommodation provision across the capital, where investors and developers are prioritising amenity-rich, well-connected residential environments. Wembley’s proximity to transport links and employment zones increases its appeal to student populations and supports future economic activity in the area.
Purpose-built student accommodation is increasingly recognised both for quality of life outcomes and as a long-term investment class in London’s housing market, appealing to institutional capital and specialist operators alike.
Looking Ahead to Delivery
With construction now underway and scheduled to complete by summer 2028, the Wembley PBSA project will become one of the most significant student housing developments in the capital. For HG Construction and YourTRIBE, the programme represents not only a continuation of successful collaboration but also an opportunity to set new benchmarks for quality and delivery in the burgeoning PBSA sector.
As demand for student and residential accommodation continues to rise, especially around major educational hubs and transport corridors, developments like the Wembley scheme will play a vital role in addressing capacity constraints and shaping future urban residential environments.